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The Outreach SEO Blog

Blog articles for agencies, biz owners + Marketers you actually want to read

Tips, stories, and now approaches to work management, collaboration, and productivity.

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Link Building

Launching your website is just the beginning. The real work starts afterwards when you need to secure a position in the SERPs. It takes more than just high quality content to succeed in today's competitive market. The other main key to improving your authority and rankings is called link building. It helps bring more visibility to your content, distinguish your site from competitors and has many other benefits. For the uninitiated, let's start with the basics and then move into the link building benefits.
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Blogger Outreach

The bloggers with influence and credibility in your industry hold the greatest potential for boosting your ranking on Google. However, reaching out and trying to convince them to work with you is a hassle - or impossible in many scenarios. Without the right connections and a known reputation, the blogs you’d want to work with simply won’t give you the time of day.
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Guest Posting

Welcome to the comprehensive guide on guest posting, brought to you by Outreach Labs. This content silo contains resources, strategies, templates, and insights designed to help you master the art of guest posting. Here's what you can expect from each section:
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SEO

Blogger outreach has been the talk of the town for years. So many strategies have been shared and then reshared from every angle imaginable, illustrated with real-life examples, backed up by case studies, eased with templates, sped up with email automation tools…
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Digital PR

The epitome of link building is landing media links consistently. Google trusts those links to most because they're hardest to get. With our strategies, you can learn how to come up with campaign ideas that'll turn into amazing links.
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10 Months, 7 Keywords, & $42K Later: How We Link Built Our Way to Page 1 on Google
Let's cut through the noise. Landing on Google's first page for any high-demand keyword? It's a beast. No two ways about it. Given that Google throws curveballs with core updates […]
By Ajay Paghdal
PBN Backlinks (and Why To Avoid Them)
What is a PBN Backlink? PBN (private blog network) backlinks are links built from a network of connected websites and blogs. These sites are commonly owned by the same person, […]
By Ajay Paghdal
How To Guest Post (When Everyone Ignores Your Pitches)
Guest posting is popular yet misunderstood strategy. It is both an incredibly effective link building SEO strategy while also being the most popular reason websites get penalized by Google's algorithm. […]
By Ajay Paghdal
SaaS Link Building (Everything You Need to Get Started)
SaaS companies have been cropping up pretty rapidly in the industry over the last few years. In 2021, there were 25000 SaaS companies, 7000 of which are in the marketing […]
By Ajay Paghdal
How To Do Link Building Outreach (& Get Insane Response Rates)
What is Link Building Outreach? Link building outreach is the process of creating valuable inbound links from other websites by reaching out to bloggers and asking them to link back […]
By Ajay Paghdal
Creating a Link Building Plan for a New Website (Super Simple)
If you've ever tried building quality links to a brand new website, then you know it is an uphill battle. Great blogs are hesitant to link to new websites because […]
By Ajay Paghdal
How To Do Link Exchanges (Without Being Spammy)
Link exchanges are against Google's guidelines and they've said excessive link exchanges will get you penalized. Yet below the surface and you'll see link exchanges successfully being used by SEOs […]
By Ajay Paghdal
Haro Link Building Guide: Getting Strong Backlinks
HARO is a platform where you provide insights to reporters, and in exchange, you get backlinks from the likes of Forbes and Fox News. This guide will show you how […]
By Ajay Paghdal
The Only Link Building Strategies Your Site Needs to Grow Its Rankings
Alongside content, backlinks are the heart and soul of your search engine optimization (SEO) strategy. The more authoritative and relevant the links are, the higher your website will rank on […]
By Ajay Paghdal
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