Getting a response is the key objective of a guest post pitch. Whether it's a positive or negative response - any outcome is better than being ignored. Use our guest post templates above for ideas, but the more you stand out from others in the inbox, the higher the chance of your positive success.
The Structure of a Guest Posting Email
Subject
- Strategy: Craft a subject line that stands out by avoiding overused terms like "guest post". Instead, focus on creating intrigue or highlighting the unique aspect of your content.
- Example: If you're submitting an article on innovative marketing strategies, a subject like "Fresh Perspectives on Marketing Trends" might be more effective than a generic "Guest Post Submission".
Name
- Strategy: Use the recipient's name to personalize the email. This small effort can significantly increase the chances of your email being opened.
- Example: "Dear [Recipient's Name]," instead of a generic "Hello" or "Dear Editor," shows you've taken the time to research who you're addressing.
Hook
- Strategy: Your opening lines should captivate the reader's interest and demonstrate a genuine connection. Avoid generic introductions and focus on how you found their blog and why it resonated with you.
- Example: Mention a specific article that inspired you or how your content aligns with a recent trend they covered.
What You Want
- Strategy: Now, clearly state your intention to submit a guest post. Be concise and specific about your proposed topic or article.
- Example: "I would like to contribute an article titled '[Article Title]' that explores [specific angle or topic]."
Why It's Worth It to Them
- Strategy: Showcase your credibility and the potential value of your content. This could include your expertise, success of past content, or alignment with their audience's interests.
- Example: Provide links to your previous successful posts or mention any notable engagement metrics to substantiate your claim.
What You’re Offering in Return
- Strategy: Offer incentives like link exchanges, promotion of their content, or unique offerings like a free product or service. Avoid suggesting monetary compensation.
- Example: "In exchange, I’d be happy to feature your blog in my [platform/service] or offer my [product/service] to you for free."
Closing and Next Steps
Follow-Up Email Template
1. Brief Reminder
- Quickly reference your original email to refresh their memory.
- Example: "Just checking in on my previous email about '[Original Pitch Title]' sent on [date]."
2. Add Value
- Offer something new, like an outline or a recent relevant update, to add more weight to your pitch.
- Example: "I’ve outlined some key points for the article, which aligns with the latest trends in [relevant field]."
- Example: "Given the recent [industry news/trend], I believe this topic is even more timely and would resonate well with your audience."
- Example: "I am open to tailoring the content better to fit your blog's style and audience preferences."
3. Soft Nudge for Response
- A gentle push for feedback, keeping it light and professional.
- Example: "Would love to hear your thoughts on this or if there’s anything else you need from me."
This approach keeps your follow-up focused and respectful of the recipient’s time while reinforcing the value of your proposed guest post.
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