Guest posting is when you write an article and have it published on someone else's website. This is a great way to build relationships, exposure, authority, and backlinks.
Another version of this is ghost blogging where you contribute an article to another person's blog, but the blogger publishes it under their own name. You can still add contextual links to your important pages within the content, though.
No and Yes.
No, if you're building connections with hard-to-get bloggers who care more about publishing a quality article than about getting paid by guest bloggers. A guest post on their website in valuable.
Yes it's dead if you’re using most popular guest posting services or buy guest posts for all your links. This method simply doesn't work anymore or only delivers fleeting results (and I'm not just saying that). After being in this industry for 10 years and building thousands of those types of links, I truly believe Google has gotten incredibly good at devaluing guest post farm links. We consider them no better than glorified private blog networks now.
How Does Guest Posting Improve SEO?
A quality guest post is a great way to score high value links that can improve your domain authority, reputation and search rankings. If done well, you can also control anchor text, the target website url and narrative. However, guest posting is commonly abused, so it's important to approach it with caution, especially if you're considering using guest blogging services.
Is it safe to consider a guest post service?
Mostly no. Most services use the same database of guest post sites and constantly buy guest posts from them. Google easily picks up on these patterns devalues their outbound links. If you build links like these and wondered why they never work - that's why. These types of guest posting services are efficient for agencies but rarely offers SEO success.
However, if you use quality guest posting services that builds relationships with legit blogs in your niche, it is safe and beneficial for helping your long-term branding, awareness and SEO goals. Having a dedicated guest posting service to handle your outreach is a powerful tool for reaching your target audience and increasing organic traffic to your own website.
How is Outreach Labs different from other guest posting services?
We have 3 key differentiators to our service.
First, we don't skim on content quality. Ultimately, only good content will open doors to choosy bloggers. We care about more than word count. The topic selected, having trained native writers, doing extensive research and maintaining quality control are all key components in our content assembly line.
Our second key to getting you an awesome guest post placement that other guest posting services can't compete with is our one-of-a-kind blogger outreach process. Each pitch continues irresistible value that bloggers won't want to turn down. Small tweaks to popular templates is what makes high authority blogs want to engage in our unique outreach.
The impact compounds as we continue working together. The cycle of prospecting, outreach, publishing great content opens up doors to even better blogs that accept guest posts and on and on we go.
Last but not least, in many ways, we've written the book on how to build quality backlink profiles, what pages to target and what anchors to use. Whereas most guest posting services might be fine with building a link randomly to whatever url and anchor text you give, our goal is to sculpt you a backlink profile that raises the organic traffic of your entire website - so all your pages show up better in the search engine results.
DR vs. Traffic: Which Is Better for Guest Posts?
If you had to choose between the two, we'd say website traffic is the better indicator of website quality for your guest post links.
However, a better way to use DR and Traffic metrics is together. A high domain authority site with low traffic is probably a spammy links site. A high monthly traffic site with low DR might rank for spammy keywords.
Most link sellers and link building agencies leverage people's over reliance on these easily gamed metrics to sell profitable backlinks.
In our pricing model, we will happily work with blogs across the domain authority and traffic spectrum as long as its a real website. To keep things fair to you, we've factored in variable pricing based on domain authority (DR), traffic and guest post vs link insertion to approach billing per link.
Can I write my own content?
Yes, we're happy to accept your content and even SEO optimize it before using it for the guest posting opportunities we generate.
Are all the links do-follow?
Indeed, we look to build do-follow links.
Do I get to choose the websites for Guest Posting?
Yes, if you want to! As a full guest posting service we do all the prospecting, outreach and quality control of opportunities.
If you want to be involved with the approval process - that's totally doable.