There are several ways to build backlinks to your site. However, not all methods lead to authority links.
What if I told you that you could easily acquire high-quality links from trusted domains by leveraging geographics?
Yes, guestographics is a link building secret, underutilized by SEO professionals and link builders.
Guestographics leverage the visual appeal of infographics to attract traffic and build link equity.
Let’s understand what guestographics are and how they can be useful for acquiring inbound links.
What is a Guestographic?
A guestographic is a content marketing strategy where you use information graphics to build backlinks to your website.
It combines two words: ‘guest’ and ‘infographic.’
Have you done guest posting? Guestographics are similar to guest blogging.
In guest posting, you create content and provide that content to website owners for a backlink.
In a guestographic, you create an infographic and offer it to other websites in your niche, allowing them to use it in exchange for a backlink or credit. It is like a mini guest post.
You can craft one infographic and distribute it among several sites. You can also create unique infographics for each site. It works both ways.
For example, Venngage collaborated with Mention to produce the below design to boost their SEO with guestographics:
What Are the Advantages of Guestographics?
Here are the prominent benefits of guest infographics:
Gain Authority-Boosting Backlinks with Minimal Effort
High-value infographics help you earn legitimate backlinks from authoritative sites.
You don't need to spend time on lengthy guest posts. Instead, you can create an infographic using a tool like Canva. With its easy-to-use infographic maker, you can create cool infographics and escalate your white hat link building process.
By crafting viral and SEO-friendly infographics, you can secure natural links from high-authority websites. It ultimately boosts your SEO and improves your organic search engine rankings.
Amplify Organic Traffic Through Visually Engaging Content
Infographics are naturally eye-catching and easily digestible. It helps to attract more visitors from guest posts than traditional text-based content.
Increased referral traffic generation from niche-focused websites helps to drive more organic backlinks. It also leads to organic traffic increase from relevant domains.
Maximize Content Longevity and Reach
Guestographics lets you efficiently repurpose an infographic across multiple high-authority websites, boosting its visibility and SEO value.
Rather than creating new content for each platform, you can extend the lifespan of a single infographic by sharing it through guest posts, social media, and email outreach.
Supercharge User Engagement with Data-Driven Visuals
Infographics simplify statistical, comparative, and industry-specific data with a clear and impactful design.
You can use flowcharts, diagrams, bar graphs, line charts, and other visual elements. By presenting data-driven content and digestible insights, you can drastically improve user engagement.
The viral potential of well-designed infographics can amplify your reach, driving more traffic and engagement across platforms.
Establish Brand Recognition as an Industry Visual Storyteller
Infographics let you use graphics, illustrations, and icons, which breaks down complex data into easy to understand symbols and charts.
When you publish visually striking infographics showcasing key industry points and trends, it positions your brand as a creative visual storyteller in your business niche.
When people begin to leverage clear and informative infographics crafted by your company, it amplifies brand recognition and imprints a lasting impression on both emerging and loyal audiences.
Building Authoritative Links With Guestographics
I have broken down the process of building backlinks with guest infographics. You can follow this process to acquire high-quality backlinks to your domain.
Step 1: Pick a Nice Idea For Your Infographic
First things first, you need an awesome infographic idea. Your entire guestographic strategy rests on this idea so make sure it is trendy and useful.
Leverage Google Trends to find the search terms that are gaining popularity in your niche. You can produce an awesome infographic targeting that term.
For example, ‘voice phishing’ or ‘vishing’ is a search term that has surged in popularity in recent years.
If you are a security company, you can create an infographic on this new phishing attack, which many companies would like to publish on their website.
Similarly, you can find other proper keywords to design attractive, well-researched and well-designed infographics.
Analyzing your competitor's websites also works well. Do a quick analysis of the kinds of infographics your competitors produce and the ones receiving the maximum credible backlinks. You can get great ideas for creating good information graphics utilizing this strategy.
Step 2: Prepare an Exceptional Design With Original Content
Don’t go for shortcuts here because the more time you spend designing your infographic and preparing content, the higher your chances of acquiring good backlinks.
Perform original research on your data. Browse infographic templates on sites like Venngage or Piktochart.
You should turn complex data into a clear, catchy infographic design that your target audience can find useful.
Here are some visual content creation guidelines for preparing high-quality infographics:
- Focus on clarity and avoid clutter to enhance understanding.
- Stick to a cohesive color scheme. Colors like blue convey trust, while red draws user attention.
- Choose legible fonts and sizes to ensure ease of reading. Larger text sizes for key points improve retention.
- Use size and placement to highlight important information. Larger and bolder design elements attract attention first.
- Ensure facts and figures are correct. Data-driven graphic design with accurate data builds credibility.
- Organize content logically. A well-structured and attractive layout helps guide the viewer’s eye and improves comprehension.
- Utilize ample spacing to prevent overcrowding. White space can improve focus and reduce cognitive load.
- Ensure it looks good on all devices. Optimize for smaller screens to capture on-the-go viewers.
- Use colors that align with your message. Blue for trust, green for calm, and red for urgency.
- Arrange elements to naturally guide the viewer’s eye from top to bottom or left to right.
- Use high contrast between text and background to make your information stand out and yo enhance readability.
To make your guestographics more engaging, you can also try creating animated or video infographics.
Video information graphics are 10 times better than regular infographics. Animaker lets you prepare animated infographics by adopting a storytelling approach.
Step 3: Find Sites That Will Accept Your Guestographic
Identify websites in your niche that would benefit from your infographic's content.
Search for sites that have content related to your guestographic topic. For example, if your guestographic is on ‘voice phishing,’ you can prepare a list of domains with content on vishing.
A Google search will tell you the sites with published content on your chosen infographic topic.
Topic relevance is important and you should pick sites keeping their audience demographics in mind. Prioritize websites with high domain authority for better SEO benefits.
Step 4: Send Outreach Emails to Site Owners Telling Them About Your Free Infographic
Once you have shortlisted the sites to outreach, reach out to them by sending an email telling them about your infographic. Avoid sending the infographic in your first email. Ask for their permission first. Here is an example of an excellent email pitch from Brian Dean of Backlinko.
You can also check out our email outreach templates for link building and customize according to your needs.
Wait patiently for a few days after you send your email. If you do not receive any replies in 2 weeks, send a gentle reminder.
After you start receiving replies, share your guestographic with the website owner. Then, wait for it to be reviewed and published.
Once the infographic is published on their site, you gain backlinks from authority sites that improve SEO and drive traffic.
TLDR for 2024
Guestographics is an exceptional link building strategy. However, you need to do it accurately to see results. Original infographics with high-quality content can increase the chances of positive replies from cold outreach.
Unique and well-designed infographics attract attention in crowded content spaces, standing out more than traditional articles.
You can partner with a link building agency to increase your chances of approval. They can assist with designing infographics and help with outreach to relevant sites, which can lead to more high-authority backlinks.
Remember, the quality and relevance of your infographic are crucial for successful placements to boost the SEO performance of your website.
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