Australia Media Outlets & Publications

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Most Popular Australia Media Outlets

For your digital PR outreach, we've compiled a list of Australia's most popular media outlets. The full list is available for download via the export CSV button, but we've also highlighted key publications to help you get started. Notable outlets include The Sydney Morning Herald, a trusted source for national news, and The Australian, renowned for its in-depth political and economic reporting. These platforms offer significant reach across Australia’s media landscape. Explore the notables below for more tailored connections to your campaign.

The Sydney Morning Herald

The Sydney Morning Herald is one of Australia's leading news publications, offering in-depth coverage of national and international news, politics, business, sports, and lifestyle. It is known for high-quality journalism and is a key platform for staying informed on Australian affairs. Ideal for businesses or individuals looking to reach an Australian audience through trusted, authoritative news sources.

News.com.au

News.com.au is a popular Australian news website providing breaking news, entertainment, politics, lifestyle, and sports coverage. It offers timely updates on both local and international events, making it an ideal platform for reaching a wide Australian audience. This outlet is useful for brands and PR campaigns targeting various demographics with a strong focus on mainstream topics and current events.

AFR BOSS

AFR BOSS is a publication from the Australian Financial Review focused on leadership, management, and workplace culture. It provides in-depth features, insights, and analysis for business leaders, offering guidance on leadership strategies, business trends, and industry innovations. This outlet is ideal for companies and professionals aiming to connect with Australia’s corporate and executive community.

CSIRO

CSIRO (Commonwealth Scientific and Industrial Research Organisation) is Australia's national science agency, dedicated to solving real-world problems through innovative scientific research. It focuses on areas like health, energy, environment, and agriculture, providing data-driven solutions to improve industries and communities. CSIRO partners with governments, industries, and research organizations to address major challenges, making it a valuable outlet for those interested in science and innovation in Australia.

Domain Group

Domain Group is a leading Australian real estate media company offering digital and print solutions for property buyers, sellers, and renters. It provides data-driven insights, property listings, and expert market analysis through platforms like Domain.com.au. With a focus on connecting users with property solutions, Domain serves real estate professionals, developers, and consumers, making it ideal for businesses or individuals looking to engage with Australia’s property market.

The Age

The Age is one of Australia's leading news publications, offering comprehensive coverage of local, national, and international news. It provides in-depth reporting on politics, business, culture, sports, and opinion pieces. Established in Melbourne, The Age is known for its investigative journalism and balanced reporting, making it a trusted source for readers seeking quality news in Australia.

The Australian

The Australian is a national daily newspaper owned by News Corp Australia. It covers national and international news, politics, business, and cultural issues with in-depth reporting and analysis. Known for its strong focus on economics, foreign affairs, and investigative journalism, The Australian is aimed at readers seeking comprehensive news coverage and insights across a variety of sectors. Ideal for brands targeting a well-informed and influential Australian audience.

Telstra

Telstra is Australia’s leading telecommunications company, offering a range of services including mobile, internet, and digital solutions for consumers, businesses, and enterprises. With a strong focus on innovation and technology, Telstra plays a key role in connecting Australians through its extensive network infrastructure. It's an ideal platform for brands seeking to connect with tech-savvy audiences or businesses interested in telecommunications and digital transformation.

The Daily Telegraph

The Daily Telegraph is a major Australian news publication providing coverage of national and international news, sports, entertainment, and lifestyle. Known for its strong focus on local news in Sydney and across New South Wales, it serves a broad audience through both print and digital formats. It is ideal for brands looking to reach Australian readers with interests in current events, local affairs, and popular culture.

Westpac Group

Westpac Group is one of Australia's largest financial institutions, offering banking, wealth management, and insurance services. It focuses on helping customers with personal, business, and institutional needs. As Australia's first bank, Westpac has a strong legacy of supporting communities and driving sustainability initiatives. This platform is ideal for brands or businesses looking to engage with a wide audience in the finance, banking, or corporate social responsibility sectors.

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Ajay Paghdal
Outreach Labs Founder
🕒 3 mins read
Last updated on

Oct 16, 2024

Sep 18, 2024

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Article by
Ajay Pagdal
Outreach Labs Founder
Ajay enjoys tinkering with new link building strategies, building teams and processes around it and in general, has enjoyed being a part of the industry for the past decade.

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